For any business, an essential part of your marketing strategy should be the creation of original content to share with your audience. If your audience finds your content useful they are more than likely to share on social media and pass your content along to others. In addition to others sharing your content, there are a number of other reasons blogging really matters to your business.
Blogging increases the chances your business will be found. How? Because each new blog post you write creates a new indexable page. Plus, well-written and informative blog posts attract inbound links, giving your website a higher rank on search engines. If you want your business to show up more often in google search, blogging about topics related to your business will greatly improve your chances of visibility.
If you consistently write content that is fantastically helpful and relevant to your readers, you will start to be known as a “thought leader,” a.k.a. someone who is viewed as an authority in their field. This will help earn you trust as you work to convert blog readers into customers.
Include keywords in blog posts
Find out what keywords your customers are using to search for your product, then include those keywords in your blog post’s title, description, images, headers and naturally within in the content itself. Doing this will also help to improve your search engine optimization and get your site noticed by google.
According to a recent survey by HubSpot.com, a marketing software company, businesses are now in the minority if they don’t blog. From 2011 to 2014 the percentage of businesses with a blog grew from 48% to 65%. If you are new to blogging it might be a good idea to start with one new post a week and be consistent week after week, until you get in the swing of things. Plan ahead if it all possible, so you always have fresh content to share.
Your blog is not only a great way to boost your business but it also allows your customers the opportunity to get to know you a little better. People want to know who they are working with and what you are into, share a little bit of yourself and a few of your favorite things from time to time and watch your business grow.