Pinterest Promoted App Pin Campaign Tips
When I launched Fabella Food, our latest recipe app, I knew Pinterest would play a major role in my advertising strategy. While creating and pinning the right kind of rich pins for the app daily, that still wasn’t enough to launch the app into a higher spot in the app store. The week after my app was published, Pinterest unveiled their new ad campaign option, promoted app pins, and made it available to all advertisers.
Promoted app Pins are an effective way for Pinners to install your mobile app directly from Pinterest.
People come to Pinterest for help when they’re making plans. Promote your app to these Pinners so they can install and engage with it over time.
In fact, over 75% of Pinners spend time and money in top grossing apps, according to Apptopia.